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Executes trade marketing and brand activation programs to drive retailer engagement and consumer trial for Cloetta's confectionery brands in the U.S. market.
Trade Marketing & Brand Activation Manager: US
LOCATION: United States; NYC Preferred (Remote, with domestic travel)
REPORTS TO: U.S. Country Manager (Strong functional link to Global Brand & Marketing)
TREAT YOURSELF, WORK WITH US
As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.
Cloetta is Northern Europe’s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build strong retailer engagement and consumer activation programs that introduce our beloved European brands to American shoppers in a way that is locally relevant, culturally resonant, and commercially impactful.
The U.S. Trade Marketing & Brand Activation Manager is a key role in this journey. This position will help bring Cloetta’s brands to life in the U.S. market by supporting retail customers, executing activation programs, and ensuring excellent local execution across retailer and consumer touchpoints.
This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.
YOUR MISSION & THE IMPACT YOU’LL MAKE
As U.S. Trade Marketing & Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta’s brands grow in the U.S. market across retail, digital, and experiential touchpoints.
You will:
• Independently manage the execution of U.S. marketing plans rooted in global brand strategy.
• Adapt approved global assets and materials for U.S. retailer and consumer engagement.
• Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.
• Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.
• Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.
This is a role for a doer and builder, someone who enjoys turning plans into action while operating in a fast-moving and entrepreneurial environment.
KEY RESPONSIBILITIES
• Execute U.S. marketing initiatives aligned with global brand strategies and priorities.
• Adapt global assets and toolkits for U.S. retailer and consumer needs.
• Coordinate project timelines and own the successful delivery of marketing programs.
• Ensure consistent brand execution across retail, digital, and experiential touchpoints.
Drive Retail & Trade Marketing Excellence
• Create sell-in materials, retailer programs, and shopper marketing initiatives.
• Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
• Lead retail promotions and retailer-specific marketing programs.
• Ensure brand consistency across all retailer-facing materials.
Lead Events, Sampling & Consumer Activation
• Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.
• Own influencer, social, and experiential programs in partnership with agency partners.
• Execute launch initiatives and promotional programs across key channels.
Manage Agencies, Partners & Projects
•  Manage U.S. creative, digital, PR, and experiential agencies.
• Manage timelines, project deliverables, and activation calendars.
• Connect global and local stakeholders to ensure aligned execution.
Insights & Continuous Improvement
• Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making.
 Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness.
Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact.
WHO YOU ARE
You are an organized and proactive marketer who enjoys bringing plans to life and working across multiple teams.
You combine strong project management skills with commercial awareness and enjoy supporting both retailer-facing and consumer-facing initiatives. You are collaborative, detail-oriented, and energized by working in a growing business environment.
Experience & Background
• 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles.
• Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred.
• Experience supporting retailer programs and retailer-facing initiatives.
• Proven ability to manage projects across multiple stakeholders and channels.
• Experience working with agencies, sales teams, and cross-functional partners.
• Strong communication, presentation, and organizational skills.
Personal Profile
• Strong execution and project management capabilities.
• Commercially aware and customer-focused.
• Collaborative and team-oriented.
• Comfortable operating in a fast-moving growth environment.
• Organized, proactive, and adaptable.
• Willing to roll up your sleeves and contribute wherever needed.
• Comfortable operating with ambiguity and managing multiple priorities.
WHAT DO WE OFFER?
The compensation range for this position is based on several factors, including location, experience, and education. The salary range for this role is $95,000–$115,000 and is performance bonus eligible.
Benefits
Our work environment
If you have made it to the end and this sounds like you – then we look forward to receiving your application!
Develops social media growth strategy, manages content pillars and community engagement, recommends paid media campaigns across Instagram, TikTok, and other platforms.
Develops and executes social media growth strategy across platforms, defining content pillars, community engagement initiatives, and paid media recommendations to build brand identity.
Develops and executes social media growth strategy across platforms, advising on content pillars, short-form video, community engagement, and paid media recommendations.
Develops and executes social media growth strategy across platforms, manages content pillars and community engagement, and provides paid media recommendations for brand development.
Develops and executes social media growth strategy across platforms, advises on content pillars and short-form video, manages community engagement, and provides paid media recommendations.
Develops and executes social media growth strategy across platforms, advises on content pillars and video formats, and manages community engagement initiatives.
Develops and executes social media growth strategies across platforms, focusing on audience development, content strategy, and community building for brand identity.
Develops and executes social media growth strategy across platforms, advises on content pillars and short-form video, and manages community engagement and paid media recommendations.
Develops and executes social media growth strategy across platforms, advises on content pillars and short-form video, and recommends paid media campaigns for audience development.
Develops social media growth strategies, manages content pillars and community engagement across platforms, and advises on paid media recommendations for brand building.
Develop and execute social media growth strategy across platforms, advising on content pillars, audience targeting, and paid media recommendations for entertainment brands.
Develops and executes social media growth strategy across platforms like Instagram and TikTok, focusing on audience development, content pillars, and community engagement for brand building.
Develops and executes brand and social growth strategy across Instagram, TikTok, and other platforms, advising on content pillars, audience segmentation, and paid media recommendations.
Develops and executes social media growth strategies across platforms, defines content pillars, and provides paid media recommendations to build engaged communities.
Develops social media growth strategy, content pillars, and paid media recommendations across Instagram, TikTok, and other platforms to build engaged communities and brand identity.
Senior Product Marketing Manager develops go-to-market strategies, defines product messaging, leads launches, and drives win/loss analysis to support sales and business growth.
About the role:
We’re looking for a Senior Product Marketing Manager to join our Market Strategy team and help shape how we position and bring our platform to market. In this strategic, cross-functional role, you’ll partner closely with Product, Sales, Marketing, and Customer Success to drive differentiated messaging, lead go-to-market initiatives, and support growth across the business.
What you’ll be doing:
What you’ll need:
About us:
Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it’s not about what is being purchased, nor where— but who is behind the interaction.
The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.
Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:
Life as a Forterian:
We are a team of over 600 Forterians spread across 3 different continents. Since 2013, we’ve raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We’re on a mission to bring trust to global digital commerce so that companies like Adobe, ASOS, eBay, Instacart, Priceline and Nordstrom can block fraud, drive revenue and improve customer experience.
At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn’t match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.
Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.
If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@forter.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Benefits:
Hybrid work:
At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.
*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.
Salary Range: $145,000 - $175,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.
Forter’s Applicant Privacy Policy
Builds, deploys, and optimizes email marketing campaigns across newsletters, analyzing performance metrics and testing strategies to improve engagement and conversions.
Hi, we’re TechnologyAdvice.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.
Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.
All positions are open to remote work unless otherwise specified in the requirements below.
We’re looking for an Email Marketing Specialist to support the execution and optimization of our email marketing programs across a growing portfolio of newsletters and media brands. This role focuses on the day-to-day operations of our email campaigns and newsletters—from building and deploying campaigns to monitoring performance and identifying opportunities to improve engagement. As part of the audience development team, you’ll work closely with editorial and operations teams to ensure campaigns are executed accurately, on schedule, and aligned with brand standards. This is an ideal role for a detail-oriented marketer who enjoys campaign execution, testing, and performance analysis in a fast-paced environment.
Employment Level: Early-Mid Level
Employment Type: Contract, 40 hours/week
Location: India
Preferred Working Hours: 1:30 PM to 10:30 PM IST
**The duties and responsibilities listed above describe the post as it is in general terms and are not definitive. The job holder is expected to accept any reasonable alterations that may from time to time be necessary. **
#LI-Remote
*Please note that, as this is a contract position, no perks or benefits are included with this role.
Work authorization
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company.
Salary Range
We seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision. Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.
Hourly pay range
₹200—₹380 INR
EOE statement
We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Pre-employment screening required.
TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. TechnologyAdvice communicates only through @technologyadvice.com emails and official recruiting platforms. We never recruit via Teams, WhatsApp, or similar apps, and we will never request money, gift cards, or personal financial details during hiring.
Any AI-generated or incomplete application answers will be auto-rejected.
Builds and optimizes paid search and digital advertising campaigns to drive qualified inbound pipeline for a SaaS product, with plans to scale the demand generation function and lead a team.
The AutoVitals suite of SaaS products is designed to solve many of the current hurdles faced by auto repair shops. Our mission is to help auto repair shops drive profitable growth by attracting new customers, delivering superior communication and customer service, increasing shop efficiency, and raising average repair orders.
We are investing in demand generation and looking for someone to own and build it out. This is a hands-on role. You will personally build and manage Google Ads campaigns to drive our inbound pipeline. This is not an oversee-from-a-dashboard role, at least not to start. We need someone who has done the work and is good at it. Over time you will build the function, hire a small team, and develop the playbooks, reporting, and processes to scale it. You should be someone who knows the work well enough to coach others, set the bar, and make good decisions about prioritization and performance.
This position will report directly to the Director, Marketing and will work remotely. We’re looking for someone to join our team immediately.
Demand Generation for AutoVitals
Hands-On Google Ads Execution
Team and Function Building
Hire, onboard, and develop a small demand generation function
Build the process, reporting, and playbooks needed
Set clear expectations for the function and hold people accountable to results
Be a strong partner to sales, Product, and Customer Success leadership
5+ years or experience in demand generation, paid media, or digital marketing at a B2B SaaS or technology company
Experience managing direct reports and developing people
Hands-on experience building and managing Google Ads campaigns yourself, including Search, Performance Max, and Display, with strong knowledge of local and geo-targeted campaigns
Proven track record of driving pipeline and revenue results through paid digital programs
Strong with data and reporting across Google Ads, Google Analytics, and CRM or marketing automation platforms
Good project manager who can handle multiple priorities while executing at a very high level
Comfortable building from scratch in a fast-moving environment where not everything is defined yet
Clear communicator, written and verbal, across all levels of an organization
Bonus
Experience marketing to small and medium-sized businesses, particularly in automotive or home services
Familiarity with Salesforce or a similar CRM
Background or knowledge of the automotive repair industry
Experience leveraging AI and Automation tool to Improve Campaign Efficiency
Full Time, Salary Exempt $120,000 - $135,000
Salary to be determined based on factors including but not limited to geographic location, skills, education, and/or experience.
Director leads customer lifecycle marketing strategy, data analytics, and omni-channel campaigns to drive retention and lifetime value while managing and developing a marketing team.
Why Housecall Pro?
Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.
While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.
We also offer:
Role Overview
As a Director, Customer Marketing & Intelligence, you are the lead architect of the Pro lifecycle, from initial brand encounter through enrollment, onboarding, and long-term retention. We are looking for a highly analytical, data-driven marketer for this role—someone who has spent time with sophisticated analytical and experimentation techniques, but is also an operator who can own and drive business outcomes. You lead your team to effectively deliver customer and business value by orchestrating a coordinated, AI-powered omni-channel approach. You are a strategic driver of transformation, moving beyond yesterday’s playbooks to build an “always-on” layer of intelligence that gets smarter with every customer interaction. You coach and develop the careers of your direct reports as they hone their craft in lifecycle strategy and automation. You collaborate cross-functionally with Sales, Onboarding, and Customer Success to break down silos, reduce friction, and maximize Pro lifetime value. You lead by influence, bringing clarity to ambiguity and ensuring that every touchpoint—from a Sales handoff to a churn signal—is met with a personalized, high-impact experience.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.
What you do each day:
Qualifications:
What will help you succeed:
Location Dependent Information
This role is open to candidates and the expected salary range for this role is $122,000-$152,000 + bonus + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.
Use of Artificial Intelligence in Hiring and Engagement Processes:
We may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.
Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.
Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.
We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.
Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Â #LI-Remote
Privacy Notice for California Job Candidates - Housecall Pro
